Red Herring

THE BUSINESS OF TECHNOLOGY

  • Startups
  • Mobile
  • Enterprise
  • Consumer
  • Social
  • Events

Nielsen Partners with Disney for iPad Consumer Metrics

April 2, 2012

Scoping for more than just couch potato metrics, Nielsen has partnered with Disney/ ABC Television Group’s ABC Research team to study consumer behavior related to video consumption on the iPad.

ABC commissioned the research company to create an custom, optional metered iPad panel of 200 users who will track their activities on the device. For a year, the participants will measure their frequency, page views, and duration for all activity on the device, offering the first insight into actual behavior instead of self-reported behavior for a more accurate view on consumer trends in the video market. Data will show when the heaviest amount of usage on the iPad occurs, including users interactions with the ABC Player app.

“We have been actively studying consumer tablet usage through our own data for two years, and believe Nielsen’s proprietary technology has the potential to deliver unprecedented additional details about consumer viewing patterns,” said Peter Seymour, executive VP of strategy and research for Disney Media Networks.

Though most equate Nielsen with TV ratings, the company’s analytics cover a wide range of industries, from telecom to music to video games, so it makes sense for the company to study consumer usage on the iPad. The company has reportedly made the iPad a focus of research for 2012.

“With our unique metering capabilities, this work with ABC represents a significant step forward in understanding how consumers are using and bringing the iPad into their day-to-day,” said Cheryl Idell, EVP/Nielsen. “The insight gleaned from this study, using these metering capabilities, is an example of how we meet our commitment to deliver cross-platform understanding to the industry and provide broader understanding of consumers.”

  • 
  • 
  • 
  • 

Filed Under: Top Stories

Related Articles

  • Pipeline CEO Admits to Paying $4.4m to Ransomware Hackers
  • In the Race to Build the Car of the Future, Israel is Speeding Ahead
  • SEC Swoops on Massive Cryptocurrency Pyramid Scheme

Widget Spacer

Top 100

The Red Herring Top 100 awards highlights the most exciting startups from Asia, Europe and the Americas.

Learn More

Upcoming Events

  • Top 100 Asia

  • Top 100 North America

  • Top 100 Europe

Widget Spacer

Guest Column

What is a Learning Management System?

Rouben David, of CourseForMe.com, outlines the features and benefits of

Widget Spacer

Subscribe

Subscribe now to get event news and updates delivered right to your inbox:

Widget Spacer

#DigitalHerring Tweet

My Tweets
  • About
  • Press & Media
  • Contact Us
Red Herring LinkedInRed Herring Facebook

Copyright © · Red Herring, Inc.

Copyright © 2025 · Red Herring Theme on Genesis Framework · WordPress · Log in