British startup NURVV, which manufactures wearable devices for runners, has secured a $9 million Series A funding round. The company, which makes smart insoles that track metrics and monitors technique and possible…


World Cup VAR is a Disaster Waiting to Happen
On Thursday Russia and Saudi Arabia will contest the first match of this year’s FIFA World Cup, the biggest competition in soccer – and most viewed sporting event on earth. Soccer is…


Soccer’s Data Stars are Changing the Game Forever – And Making Money Doing It
In 2014, Dutch soccer club Heracles Almelo was in trouble. It hovered just above the relegation zone of the country’s top domestic soccer league, the Eredivisie. It desperately needed goals; a striker…


As eSports Continues to Grow Apace, its Athletes and Startups are Winning Big
The headquarters of G2 Esports’ Berlin team, on first glance, looks every bit what you’d expect from the home of seven young gamers. Beds are unmade, towels hang on bedroom doors and…


Esports are at an Inflection of Digital Media and Modern Culture
Last Friday Red Herring attended the ESL One esports event in Cologne, Germany. Thousands packed out the city’s Lanxess Arena, roaring whenever an impressive kill was made during the three-day Counter Strike: Global Offensive…