For an industry as brittle as publishing, advertising fraud can be fatal. According to Marketing Dive, an analyst, publishers lose $1.27 billion each year to ad fraudsters, whose activity rises yearly. Losses…
NetNumber CEO Doug Ranalli: Build the Story, then Get The Finance
Doug Ranalli often tells people he’s never held a proper job. That’s not really the truth – though regular office life clearly wasn’t his deal. Ranalli’s first taste of entrepreneurialism came aged…