Swedish music streaming giant Spotify has acquired podcast advertising and publishing firm Megaphone, in a deal worth a reported $235 million. The deal will help Spotify provide targeted ads, and expand advertising…
Spotify Makes its Move
This week streaming service Spotify announced it had signed podcaster Joe Rogan on a multi-year licensing deal thought to be worth $100 million. Rogan’s self-titled show—downloaded 190m times last month—is one of…
TikTok Founder Trials Resso, a Spotify Challenger
The parent company of social media platform TikTok has launched a brand it hopes will challenge Spotify in the online music streaming market. ByteDance, the Beijing-based startup whose success with TikTok, a…
Spotify is Going Public – It Needs to Start Making Music
Spotify, the Swedish music streaming service, has rarely done things by the book. Even while announcing its intentions to go public yesterday, the firm eschewed a traditional IPO in favor of a…
Can SoundCloud Suddenly Find a Revenue Stream? Probably Not
Alex Ljung, SoundCloud’s embattled CEO, has struck an odd chord in recent days. The empire he built from scratch in 2008 is collapsing around him: Last week the Berlin-headquartered streaming service fired…