When Mark Jones founded London firm Giant iTab, in 2009, the smartphone revolution was truly underway. Apple’s iPhone 3GS was flying off shelves and RIM’s BlackBerry Storm was trying – vainly –…


THE BUSINESS OF TECHNOLOGY
When Mark Jones founded London firm Giant iTab, in 2009, the smartphone revolution was truly underway. Apple’s iPhone 3GS was flying off shelves and RIM’s BlackBerry Storm was trying – vainly –…
The chief marketing officer of Unilever, the world’s second-bigger marketing spender, will today threaten to pull advertising from Google and Facebook if the tech giants continue to “create division” or fail to…
The role of marketing and public relations within professional organizations has shifted drastically with the advent of social media, and move to greater emphasis on storytelling. Traditionally, organizations would simply broadcast news,…