For an industry as brittle as publishing, advertising fraud can be fatal. According to Marketing Dive, an analyst, publishers lose $1.27 billion each year to ad fraudsters, whose activity rises yearly. Losses…
Swag’r CEO Greg Williams: “Millennials are Looking to Have Experiences with Brands”
In 2014, Greg Williams had an idea. The smartphone era was already in full swing, and mobile advertising was on the up. Williams, a serial entrepreneur and e-commerce veteran, saw that students…
Adzooma Partners with Google for SME Digital Ad Expansion
Nottingham-based advertising platform Adzooma has partnered with Google, cementing its place in the digital agency landscape two months after receiving investment from British billionaire betting magnate Fred Done. The news allows Adzooma…
Media Startup Quartz Bought by Japan’s Uzabase
New York news portal Quartz is being sold to a Japanese media company in a deal worth up to $110 million, as the latter seeks to expand its international footprint. Uzabase, a…
Alphabet Posts Strong Quarterly Profits on Advertising Boost
Google’s parent company Alphabet has reported a huge profit increase in its latest quarterly earnings report, as it continues to corner the digital advertising market. The Mountain View-headquartered firm, which appears to…
Mark Zuckerberg Finally Says Sorry – Is It Too Late?
Facebook chief Mark Zuckerberg has broken his five-day silence on the Cambridge Analytica affair, telling users the company’s policies represented “a breach of trust between Facebook and the people who share their…
Unilever Threatens to Pull Ads from Google, Facebook “Swamp”
The chief marketing officer of Unilever, the world’s second-bigger marketing spender, will today threaten to pull advertising from Google and Facebook if the tech giants continue to “create division” or fail to…
European Jewish Leader Rebukes Google in Hate Speech Row
One of Europe’s leading Jewish figures has condemned tech giant Google, amid a growing controversy over its refusal to remove anti-Semitic videos from subsidiary site YouTube. Dr. Moshe Kantor, President of the…