SimpleReach, a content marketing startup, has raised a Series A round worth $9 million. MK Capital led the round, with participation from Atlas Venture, Village Ventures and High Peaks Venture Partners. SimpleReach was founded in 2010 and helps marketers and publishers effectively measure the value of content and adverts. The company will use the funds to expand the analytics tools it offers.
Intent Media, a marketing intelligence provider for the travel industry, has secured a $22.7 million Series C round led by Insight venture Partners. Existing investors Matrix Partners and Redpoint Ventures also participated. Intent Media, which counts Expedia, Lastminute.coma nd Travelocity among its customers, offers data-driven advertising products.
Cloud-based payment management company Taulia has raised a $27 million Series D round led by QuestMark Partners. Existing investors Trinity Ventures, Matrix Partners, Lakestar and DAG Ventures also participated. The San Francisco-based company was founded in 2009 and provides invoicing as a service to its customers. The firm has now raised $62 million to date.
Solexel, a solar panel manufacturer, has raised $31 million in Series D funding. Kleiner Perkins Caulfield & Byers, Technology Partners and DAG Ventures all participated in the round, which brings Solexel’s total funding to $200 million. The company will use the funds to begin commercial-scale module production.
Boulder, Denver based LogRhythm, a security intelligence and compliance company, has raised a $40 million Series E round of funding. Riverwood Capital led the funding, with participation from Piper Jaffray and existing investors Adams Street Partners, Access Venture Partners and members of LogRhythm senior management. LogRhythm will use the money for product development and customer service enhancements.
Application performance management and monitoring company AppDynamics has raised $120 million in equity and debt, at a valuation of more than $1 billion. The new funding was led by Battery Ventures, ClearBridge Investments and Sands Capital. Current investors Greylock Partners, Lightspeed Venture Partners, Kleiner Perkins Caulfield & Byers and Institutional Venture Partners also participated. Founded in 2008, AppDynamics will use the funds to accelerate sales and expand globally. The company, which is targeting a future IPO according to reports, helps companies monitor their apps to enable efficient performance.