Telemarketers don’t have many friends, but some of them still do have jobs and families to feed, which has become increasingly difficult in the modern era. Leads360 provides a consumer sales and telephony platform that enables telemarketers to better manage their leads.
The company recently raised $15 million in growth stage financing with a round led by Volition Capital with participation from existing investor Rustic Canyon Partners.
Rather than creating new leads, it helps these companies take existing leads and turn them into successful sales. Businesses can use the software to track appointments, manage new leads alerts, prioritize leads and track their progress with performance metrics.
“Leads360 does a better job than CRM systems at driving an efficient, responsive and high-touch consumer sales process that many companies spend vast amounts of time and money trying to achieve through CRM customizations,” said Nick Hedges, President and CEO of Leads360. “We are thrilled that Volition Capital recognized the potential of our platform and is joining the Leads360 team as an investor.”
The company produces its stands alone software, as well as Leads360 for Salesforce, which integrates a Salesforce program into the design, and Leads360 for iPhone enabling mobile leads management in real time.
The company has enjoyed a 40 to 50 percent revenue growth over the past three years. In addition to telemarketers, the company serves for profit universities, providers of mortgages and other loans, insurance sales and other sales markets requiring lead management.
The company will use the new funding expand its products, pursue strategic partnerships and promote its platform.
“Leads360 is creating a revolution in its approach to sales,” said Roger Hurwitz, Managing Partner at Volition Capital. “We are so excited to be a part of their journey as they grow and bring their consumer sales platform to a wider audience.”