Appboy, a marketing automation service for apps, has closed a $15 million oversubscribed Series B funding round, led by InterWest Partners. Icon Venture Partners, Blumberg Capital, T5 Capital and IDG Ventures also contributed to the round. The company has now raised a total of $22.6 million. “Traditional marketers have been using CRM and conversion-testing platforms for years, however, those conventional techniques do not translate perfectly to mobile. As marketers become more experienced, it will be crucial to adopt techniques to effectively cultivate personal relationships with their audiences. Appboy is successfully bringing marketing automation to the mobile space in a way others have yet to master,” said Doug Pepper of InterWest Partners.
Fertility startup Glow has raised a Series B round worth $17 million. Formation 8 led the round, with participation from Founders Fund and Andreessen Horowitz, both previous backers. The company claims to have helped 25,000 women conceive since it was founded in May last year, and has raised a total of $23 million, TechCrunch reports. Glow will use the funds to scale its operations and expand its team.
Home décor website Houzz has raised a $165 million funding round led by Sequoia Capital. Oren Zeev, New Enterprise Associates, Kleiner Perkins Caulfield & Byers and GGV Capital were all new investors in the round, while existing investors DST Global and T. Rowe Price also participated. “Since day one, we have been focused on creating the single best home renovation and design experience by bringing everything people need to improve their homes together under one roof,” said Houzz Cofounder and CEO Adi Tatarko. “This focus has enabled us to grow organically to over 25 million monthly unique users around the world. We now have a tremendous opportunity to meet the enormous demand for our platform and make Houzz synonymous with the home on a global scale.” The company has now raised $214 million to date.
Tile, which makes a wearable device capable of making anything trackable, has closed $13 million in funding. The investment includes a $9.5 million Series A round led by GGV Capital and a $3.5 million seed round led by Tencent. The company will use the funds to accelerate development of its Android app and scale production to meet global demand. The Tile device can be attached to any object, including luggage, keys, computers or wallets, and will provide the user with a method of tracking that object. “The Internet of Things market is about to go mainstream and Tile is poised to be a dominant player because of its incredibly innovative product platform which provides simple, elegant, ‘every day’ functionality to any consumer with a mobile device,” said GGV Capital managing partner Jeff Richards. “With the rapid growth of the Tile community, the company is creating an incredibly powerful network effect. We’re thrilled to help finance Tile’s expansion and scale on a global basis.”