OrderUp, a vertically integrated mobile food ordering and delivery service, has secured $7 million in Series A funding from Revolution Ventures and former LivingSocial CEO Tim O’Shaughnessy. OrderUp aspires to do for rural America what GrubHub has done for major metropolitan areas, contracting with locals who are interested in doing food delivery on a part-time basis to set up local restaurant food distribution networks. OrderUp is based in Baltimore, Md., with additional offices in Boulder, Co. and New York, NY.
Agricultural harvest data and analytics provider FarmLink has raised $40 million in Series B financing. OpenAir Equity Partners and Early Investments were joined by Thorndale Farm in the round. FarmLink is based in Kansas City, Kansas. “As the only provider of yield benchmarking in agriculture, FarmLink is changing how farmers measure performance and make investment decisions,” said Ron LeMay, Chairman and CEO of FarmLink. “Without the required data and analytics, agriculture hasn’t been able to utilize this important measurement capability, used successfully by other industries for years.
Kleiner Perkins, Lightspeed Ventures, and Menlo Ventures participated alongside a host of angel investors to fund PernixData’s $35 million Series C round. The latest round brings PernixData’s total funding to $62 million. The two year old, San Jose, Calif.-based company offers software to optimize server storage. “PernixData FVP is a critical component of the software defined data center,” said Mark Siegel, Managing Director at Menlo Ventures. “It brings a new level of value to the hypervisor, making virtualization even more strategic to every company’s application, storage and networking plans.”
Enlighted, a smart sensor technology company which produces software that provides analytics about energy consumption and workplace patterns, has raised $20 million in Series D financing. Investors Rockport Capital Partners, Kleiner Perkins, Intel Capital, and Draper Fisher Jurvetson had all been involved with earlier rounds. Enlighted was founded in 2009 and is based in Sunnyvale, Calif.
It was announced yesterday that mobile payments company Square had received a loan from Victory Capital to expand its retail financing arm, Square Capital. Square claims to have already loaned $50 million to around 10,000 business, and has set its sights on extending “hundreds of millions of dollars” in more loans through Victory Park’s cash infusion. “We’ve been tremendously impressed with Square Capital’s data-driven approach to merchant finance,” said Victory Park’s Brendan Carroll and Dan Schwartz through a press release on Square’s website. “And we are confident that they will achieve substantial growth in a dramatically underserved market.” Victory Park is an alternative investment firm founded in 2007 and based in Chicago.