Segment grabs $15m Series A funding round

segment

Customer data hub Segment has secured a $15 million Series A round led by Accel Partners, with participation from e.ventures and Kleiner Perkins Caufield & Byers. The company will use the new funds to integrate new tools for transmitting data into its platform, which allows developers to collect, translate and route customer data for easy integration with third party apps. “Customer data is an essential asset for companies to build better products,” said Peter Reinhardt, CEO and co-founder of Segment. “Unfortunately, businesses waste a huge amount of time extracting this customer data from various silos and pushing it out to their third-party analytics, marketing and product tools. With Segment, companies can collect customer data through a single hub, then flip a switch to translate and route the data wherever they need it.”

Thync, which creates wearable electronics inspired by neuroscience, has raised $13 million in Series A funding from Khosla Ventures. Thync’s technology attempts to shift and optimize user’s states of mind, using neurosignaling algorithms. The company’s first product is set to be released next year. “We share Thync’s belief that unlocking the power of the mind will be a great advancement and a frontier that consumers should have access to,” said Samir Kaul, Partner, Khosla Ventures. “We back the talented team at Thync because we see a revolutionary convergence at the intersection of neuroscience and consumer sales of products and services related to inducing energy and relaxed states exceed $400 billion per year globally.

Lead generation company LeadGenius has raised $6 million in Series A funding, in a round led by Sierra Ventures. Kapor Captial, FunderClub, Fuel Capital, Bee Partners, Scrum Ventures CRCM, 500 Startups and a number of other angle investors also participated. The company has now raised $8.2 million to date and will use the funds to grow its customer base and build out its product, which uses big data analytics to provide more valuable leads to sales organizations. “LeadGenius’ DNA is built around big data, crowd computing, and an interest in providing jobs to underserved communities around the world. Our technology uses crowdsourced labor to verify lead data at scale and discover relationships between potential buyers and sellers. That’s our secret sauce,” said Prayag Narula, CTO, LeadGenius.

OYO Sports, which makes toys similar to Lego with the aim of increasing engagement between fans and professional sports teams, has secured $14.1 million in funding in a combined Series A and seed round. Mandalay Sports Media led the round. The company designs and manufactures figurines of famous sports personalities.