Magnetic attracts $25m funding round


Digital advertising startup Magnetic has raised a $25 million round of equity funding led by Edison Partners, with participation from Charles River Ventures, ORIX Ventures, the Honeywell pension and others. The company also announced it has merged with MyBuys, a multi-channel marketing company. “Our unified strengths help marketers transform the way they connect with their customers,” said James Green, CEO of Magnetic. “Marketing automation and programmatic buying are two essential yet separate elements of every brand’s marketing strategy. We constantly hear from marketers that there are too many point solutions. Our merged product suite frees marketers from such traditional silos by bringing them together under one roof. It’s super exciting to be at the forefront of such a dramatic shift.”

Brit Media, which publishes the lifestyle and DIY website Brit + Co, has raised $23.1 million from Oak Investment Partners and others, VentureBeat reports. The company, which was founded by former Google employee Brit Morin, sometimes labeled Martha Stewart of Silicon Valley, has now raised at least $30.6 million to date. Former investors, which are not confirmed as participating in the most recent round, include Marissa Meyer, Gary Vaynerchuk, and Index Ventures.

E-commerce company Guildery has raised $2.1 million in seed funding from Forerunner Ventures, Cowboy Ventures, SoftTech and AOL’s BBG Ventures, TechCrunch reports. The company’s main offering is digitally printed fabrics for the home.

Mocar, a China-based car maintenance startup, has raised $10 million in Series A funding, according to the Chinese technology blog 36Kr. The investment was led by CDH Investments, with contribution from Fosun. The company sends out mechanics to light repairs on cars and is currently available in three Chinese cities.

Independent game developer Kobojo has closed a Series B funding round worth $7 million. Oxford Capital Partners led the round, while Endeavour Vision and the Scottish Investment Bank participated. Kobojo will use the funding to expand its studio and continue to work on titles such as its upcoming release Zodiac. “Kobojo has grown beyond being a social-casual developer and is creating world-class, AAA video game titles with some of the best talent on the planet,” said CEO Mario Rizzo. “This crucial round of funding enables us to forge ahead to create absolutely amazing RPG experiences for a massive global audience of gaming customers that grows daily.”