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Localytics raises $35m for app marketing and analytics

March 24, 2015

Localytics, a platform for app marketing and analytics, has raised $35 million in Series D funding. Sapphire ventures led the round, which brings the company’s investment raised to date to $60 million. Existing investors Foundation Capital and Polaris Partners also participated. “Companies are struggling to keep up with the growth of apps. Most are unable to leverage user intelligence to improve how they acquire and engage users. Localytics’ investments in predictive app marketing will enable us to deliver the amazing, personalized app experiences that consumers have come to expect,” said Raj Aggarwal, CEO of Localytics. “And, with its deep history in scaling successful marketing technology companies, such as ExactTarget and Criteo, Sapphire Ventures’ expertise will help us continue building the leading solution for apps.”

Falcon Social, an enterprise social media management platform and former Red Herring Top 100 winner, has closed a $16 million round of funding led by Prime Ventures. Previous backers Northcap and Target Partners both participated in the round, which will be used for product development and global expansion. “It’s a big vote of confidence to have investors of this caliber embrace the vision of Falcon Social. There is a void in the market for a scalable social media SaaS platform capable of unifying business units within the enterprise while delivering feature-rich capabilities. Our goal is to continue to evolve Falcon Social to meet that need by growing the platform organically. The new financing will help scale the business and accelerate our product development roadmap,” said Ulrik Bo Larsen, founder and CEO of Falcon Social.

Skycure, a mobile threat defense company, has closed an $8 million Series A round of investment, led by Shasta Ventures. New York Life Insurance Company and Pitango Venture Capital also participated. “As smartphones and tablets find widespread use in organizations, they have become the next frontier in the battle against cyber attacks,” said Jayaram Bhat, Venture Partner, Shasta Ventures. “Skycure has developed a revolutionary enterprise-grade solution to defend against mobile threats as a simple, easy-to-use, downloadable mobile app which will dominate the mobile security market.”

Rsam, a governance, risk and compliance solutions provider, has announced a $32 million investment from JMI Equity. “Rsam has demonstrated a strong history of product innovation combined with operational excellence of running a profitable company for the last 12 years,” said Vivek Shivananda, CEO of Rsam. “We have been patiently monitoring the GRC software market to enter the optimal growth phase before bringing on a significant outside investment. This past year, we have been experiencing huge market adoption and rapid customer growth. We are very excited to be partnering with JMI to help accelerate our innovation and market leadership position further.”

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Filed Under: Finance, Investment Round Up, Startups

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