Infusionsoft Raises $54M to Better Empower Small Businesses


Infusionsoft, a company that provides small businesses with a complete end to end CRM, social marketing and sales management, has raised $54 million from Goldman Sachs.

The company will use the new funding for “fueling our product development, accelerating marketing and sales, and growing our partner and education programs in the U.S. and internationally,” explained Clate Mask, the CEO and Co-Founder of Infusionsoft in the company’s blog. “This ultimately means we will reach more small businesses around the globe and enable them to succeed with our all-in-one sales and marketing software, services and education.”

The company provides a customizable, end to end platform that integrates CRM, email, and social marketing, and sales tools. It offers a solution along the lines of Salesforce, Hubspot, or Marketo, but specifically specializes in businesses of two to 25 employees that earn more than $100,000 in annual sales.

“Goldman Sachs shares our belief that successful small businesses are the engine behind the economy. But, the sad truth is that running a small business is hard,” Mask stated in the blog. “More often than not small business success comes at a price. Entrepreneurs end up giving up their lives to make the business work. We aren’t okay with this—we think you should be able to run a successful business and still have a life. We empower entrepreneurs. And we believe in people and their dreams. That’s what we do.”

The company’s clients include Internet startups, veterianarians, wedding planners, and exercise gyms. It serves over 12,000 customers with 50 percent growth over the past year.

This latest round brings the company’s total financing to $71 million, including a $9 million round Mohr Davidow Ventures in 2007, plus an $8 million from vSpring Capital in 2008, with Mohr Davidow participating.

Based in Chandler, Ari., the company has 350 employees.

“We believe Infusionsoft is the market leader in delivering an all-in-one sales and marketing software solution for true small businesses,” says Raheel Zia, managing director for Goldman Sachs Group. “Infusionsoft is a proven partner in working with small businesses and Goldman Sachs is pleased to be an investor in this highly innovative and unique company in the software as a service industry.”