Social media marketing is unequivocally on the rise. According to a report this year by the Social Media Examiner, a massive 92% of marketers indicate that social media is “important for their business” – up from 86% in 2013.
Komfo, a Copenhagen, Denmark-based firm, is offering a comprehensive suite of analytics, monitoring, managing, and publishing under its brand. Since 2008, the company has expanded into several markets worldwide and counts some huge multinationals among its clients – not least Maersk and L’Oreal.
And, according to CEO and co-founder Rasmus Møller-Nielsen, “most of the largest companies within finance and insurance” are on board with the Komfo suite. “Using our tools they learn how to make content creators and advertisers collaborate and how to automate processes that save enormous amount of time within their organization,” he adds.
Møller-Nielsen admits that most companies are capable of realizing what they need to do in order to affect good social media marketing. “They know the value of engaging content and they understand that free distribution on a social network like Facebook belongs to the past.”
“One of the major challenges, however, is to make the organization leverage the potential having in mind the scarce time the teams have,” he adds. “This can’t be solved only by adding more people to your team, as you need to interpret and be proactive in real time in order to leverage the full potential.”
It’s little surprise that Komfo, created in Copenhagen, one of the design capitals of Europe, should pride itself on a sleek, easy-to-use design that Møller-Nielsen claims has won a great percentage of its users. “Making enterprise software today is a different task than making one just five years ago,” he says. “Tools like the Komfo suite we develop are primarily used by marketing and communication teams, and not by IT teams. Our users have very different roles using our software, and they are expecting clean and user-friendly interfaces customized for their individual needs.
“At the same time, they expect to be able to work in the same way also on mobile platforms,” adds Møller-Nielsen. “From the early days, our philosophy has been based on lean Nordic design principles, and we are really seeing the benefit of that philosophy as time spend per user has increased significantly year over year.”
Komfo was owned fully by its founders for four years. But in 2012, software developers, Sitecore, purchased a large minority stake in the firm, adding “valuable” experience in scaling software operations globally – which will comprise the bulk of Komfo’s business strategy this term. “The strategic alliance with Sitecore always makes a lot of sense when looking at the data integration possibilities between the two platforms, and we are looking forward to reveal these opportunities for our common customers during 2014,” adds Møller-Nielsen.
“During 2014, we are continuing the internalization of Komfo, and we are looking forward to take the company to more countries in Europe as well as North America and Australia,” he adds. “These are very exciting times for our team and our partners, and we are looking forward to keep realizing our ambitious plans.”