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CMO—the Next CEO?

on 27 September 2007, 17:48
by Chris Heimbuck
The CMO stands as a pivotal component that connects all divisions and often serves as the face of a company. Yet the average tenure of a marketing executive...
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M&A—Makings of Conglomerates

on 27 September 2007, 17:36
by Chris Heimbuck
Deals involving Tacoda, 24/7 Real Media, DoubleClick, aQuantive and smaller ones such as Enpocket’s by Nokia depicts a landscape of converging technologies...