THE BUSINESS OF TECHNOLOGY
Though Facebook has yet to advertise on mobile devices (smaller screens present enormous marketing hurdles), that hasn't stopped the web world from speculating just how much the social media agency stands to make when it does break out the mobile advertising banners. UK-based analyst firm Mobile Squared took its stab at the question, and … [Read more...]
Brands on Google+ are growing followers like crazy. A new report from BrightEdge, the SEO and digital marketing startup, indicates that the number of users following the top 100 brands on Google has increased 1400 percent, from 220,000 in December to 3.1 million in February. Indeed, H&M, the top brand on the social network, now boasts more than … [Read more...]
By Craig A. Newman* When Twitter Inc. announced its decision last week to censor tweets that offend country-specific content restrictions, the backlash from free speech advocates and users alike was prompt and unequivocal. Twitter, critics charged, was losing its way and compromising its commitment to free speech in favor of corporate expansion … [Read more...]
Bullhorn, a developer of a recruitment software and application system, recently released the Social Recruiting Activity Report, and named LinkedIn as the leader in terms of frequency of usage by recruiters and their effectiveness for sourcing candidates. Twitter came in second, while Facebook came in third. “Our findings suggest that recruiters … [Read more...]
Eight years after Mark Zuckerberg launched the world's largest social media site from his Harvard dorm room, Facebook has finally decided to go public, aspiring to fetch $5 billion for its recent IPO. The move will turn many of the company's employees into instant millionaires, including not only former secretaries but the graffiti artist who … [Read more...]
In the vein of Groupon, LivingSocial offers daily deals that users can easily share with friends and family. Rather than scooped from the random deal bargain bin, each offer is researched and handpicked by the LivingSocial team. The company puts a personal approach on its deals, with members of its team of 3,900 employees located in every city … [Read more...]