Miss Bimbo, the popular online game that invites users (young girls) to spend their hard-earned pocket money on plastic surgery for breast implants and diet pills for their virtual avatar to compete in a beauty contest, is  causing an outrage among U.K parents.

Phonepayplus (formerly Icstis) is looking into whether the beauty contest site has broken the rules when it comes to services directed specifically toward children. Miss Bimbo is initially free, thus luring in teens to play, but the financial catch is the text fees, which are at £1.50 each ($3.00).

"Our code of practice has specific requirements for services that are targeted at children or likely to be particularly attractive to children," Phonepayplus said in a statement.

"In addition to issues around cost, our rules make clear that services should not exploit or provide content that parents are likely to think unacceptable. We are looking into claims that the Miss Bimbo service might contravene these requirements.

"If any parents or children have views or concerns about this or any other service, they should contact us."

Parents have been very critical of the site including a parents' rights group, Parentkind, which feels that parents will be responsible for an unexpected increase in their monthly bills. Parentkind spokesman Bill Hibberd described the game as a "hazzard and a menace" whose users may not see the humor of the 'bimbos' and actually see the virtual characters as role models.

The controversial site faced similar snags in its native France, where it already has 1.2 million users. The U.K.'s  audience has already reached 260,000, mostly young girls between the ages of 9-16.

Barbie Dolls, in the good-old real world used to catch flak for depicting unrealistic 3-D interpretations of young women, but now it seems that doll character has in essence been replaced online by Miss Bimbo.

Miss Bimbo's creator, French entrepreneur Nicholas Jacquart, defends his creation by dismissing parents concerns, saying the site was merely "harmless fun," even suggesting that the characters were were encouraged to look after themselves! Dressing, feeding (more like starving) and keeping her happy are the game fundamentals, but extra brownie points are given for making the Bimbo's more sexy by purchasing lingerie and keeping her 'waif' thin with diet pills. Avoiding eating too much chocolate was also encouraged thus making her more attractive. The game even includes options for surgery, even finding a rich boyfriend to pay for everything. Now that is a little too close to reality ...

Jacquart says that the purpose of the game was to create the most famous Bimbo with "the most bimbo attitude." Don't teenage girls today already have those role models with Paris Hilton and Britney Spears? Yeah, and that is really working out well for those two, isn't it? I think this guy is seriously trying to compete with former Catholic schoolboy Joe Francis of Girls Gone Wild 'fame' for the "How to Really Piss-off Parents with Teenage Daughters Award." I am surprised Miss Bimbo's makers didn't include a bulimic, or anorexic virtual character option, maybe even a teen suicide just to add some more drama to the mix ... maybe Jacquart is saving these characters for Miss Bimbo's 2.0. Come on, Nicholas, get a grip on real life.

Seems the Miss Bimbo site has temporarily gone "409"