Saas

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Media, Internet

German Startup Takes on Google's AdSense

Proximic's new search technology provides matching content and ads for web publishers.
Media, Internet, Finance

NebuAd Hits $20M Round

Online advertising startup partners with ISPs to provide deeper level of targeting for advertisers.
General news, Media, Internet

Traffiq Launches New Ad Exchange

Startup joins crowded scene in bid for a piece of the hot sector of online advertising exchanges.
Media, Internet

Google Launches Widget Ads

Google announces a new form of graphical advertising within widgets that allows advertisers to create interactive ads that can be spread virally across the Internet.
Media, Internet

AOL Ramps Up Advertising Strategy

Internet portal consolidates its online advertising units, part of the company's final push to transform itself into an ad-supported business.
Media, Internet

Omniture Buying Offermatica

Web analytics firm Omniture agrees to acquire web optimization company Offermatica for $65 million in stock and cash.
Media, Internet

Yahoo Buys BlueLithium for $300M

Internet giant agrees to buy fifth-largest ad network, a move that will help Yahoo sell advertising across a greater number of sites.
Internet

Exponential Ad Targeting

Parent company of Tribal Fusion launches Dynamic Ads that target individual users in a bid to compete with Yahoo and others.
Media, Internet

YuMe Launches New Video Ad Formats

Startup introduces series of customizable and interactive ad formats to help advertisers move beyond standard "pre-roll" video spots.
Media, Internet

SpotXchange Gets comScore Metrics

comScore to provide third-party audits for videos and video ads.
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