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Software juggernaut announces plans to launch Microsoft-branded retail stores in move to evangelize for its products. Sound familiar?
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Suggests Mac maker should spend some of its $25 billion war chest to buy back shares, sending stock 7 percent higher.
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Company reports earnings that beat analyst expectations on sales of iPhones, Macs, and iPods. Apple shares rocket, gaining nearly 14 percent in after-hours trading.
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Wall Street will be closely watching Apple for guidance on sales of its premium wares in a U.S. economy from hell.
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Company changes way its applications store handles feedback so that only those that make purchases of apps can contribute to comments and rankings.
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A pair of analysts point to economic woes and price pressures for Apple, downgrading the stock. Apple shares plunge 18 percent.
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Analysts point to global economic woes and its pinch on price-conscious consumers as negative points for the higher-priced Macs. Apple stock gets bruised.
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Analyst says Mac maker is on track to report iPhone sales ahead of Wall Street estimates at its upcoming iPod event.
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Apple releases phone to markets with about 290 million potential subscribers, according to a report.
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Macs, largely the domain of enthusiasts, students, and graphic designers, are finding a new market: business users. An Apple analyst says that’s because iPhone’s business applications will bring a “halo effect within the enterprise.”
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