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2007 Game Developers Conference comes as startups and big companies are innovating.
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Higher costs, longer development times need higher sales, report says.
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Greg Canessa jumps ship to head console gaming development at PopCap Games.
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Microsoft said half of 360 owners are new to the company, but they could just be Sony defectors.
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Sales of consoles and portables push U.S. revenues past $12 billion.
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Nintendo dominates U.S. game hardware sales and launches Wii in Europe.
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PS3, Wii complete next-generation console trifecta.
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Microsoft hopes its latest OS can bolster a sagging PC games market.
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Buyers prefer less expensive, more readily available game console.
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Analysts find some interesting cost differences in console tear down.
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