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Company will place ads in five upcoming EA games, including the hugely popular Madden NFL.
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Adscape patents could help the search giant compete against Microsoft.
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Search king to pay $23 million for in-game advertising startup.
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Sources familiar with the matter say Google could get in-game ads startup for $30 million.
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Game firm partners with Double Fusion to include ads in at least nine upcoming titles.
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Social network partners with in-game ad specialist to deliver branded items.
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Greystripe brings ad-supported offerings to mobiles with its GameJump site.
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In-game ad firm will deliver audio, video, and billboard advertising.
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Microsoft’s in-game ad specialist helps Toyota reach gamers.
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In-game ad specialist completes first round with help from Intel Capital.
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