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Company says it underestimated post-holiday demand for its game console.
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Xbox exec says the software giant's gaming unit still fully backs Toshiba's HD-DVD high-definition DVD format but could consider supporting Sony's rival Blu-ray technology should consumers want it.
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Microsoft Chairman Bill Gates takes center stage at CES in Las Vegas, talking up the coming digital decade with former Guns 'N Roses guitarist Slash rocking by his side for the finale.
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The console maker says it will offer a "rain check" program to deliver the Wii in January to shoppers who can't buy the game console during the holiday season due to inventory shortages.
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Microsoft announces that Bungie, the crown jewel of its video game unit that was behind its hit "Halo" franchise, will become an independent company.
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The software beast has already won the faith of hardcore gamers who sink endless hours into killing each other on “Halo 3.” But can it attract the casual gamer crowd?
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India's nascent $30-million gaming industry is set to grow to $700 million in the next five years, driven by global companies that are pushing new generation gaming consoles in the Indian market.
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Microsoft wants video gamers to "finish the fight" when the last chapter of its "Halo" trilogy arrives next week, but a carefully crafted merchandising strategy will make sure Master Chief lives on for years to come.
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Sony must improve PlayStation 3 marketing strategy to drive growth of its console business, says leading Japanese videogame publisher.
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The holiday season has not yet arrived, but the summer dry spell for video games is coming to an end with the arrival of several anticipated titles for Xbox, PS3 and Wii.
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