Revision3 Digs Digg for Vids


Don’t have time to scroll through the thousands of video clips on Digg to find the week’s cutest kitten video or a presidential candidate’s latest political gaffe? The folks over at Revision3, the online TV network that produces the popular Diggnation, Tekzilla, and The Totally Rad Show, feel your pain. Thursday the site debuted The Digg Reel, a new video roundup program that takes the work out of finding the best clips.

“Thousands and thousands of videos are posted every day and 99 percent are terrible,” said Jim Louderback, CEO of Revision3. “It takes too much time to go through even that 1 percent.”

Hosted by Tekzilla cohost Jessica Corbin, the 10-15 minute show will feature 7-10 of the most dugg videos from Digg each week. The preview episode ranged from the intellectually stimulating “Absolutely Brilliant Explanation of the Workings of the Mind” to the appropriately titled “Dumbest Cop Ever,” in which a police officer phones 911 out of fear that he and his wife have died from a marijuana overdose.

Corbin also highlights insightful viewer comments like Digg member greendalek’s response to the “Dumbest Cop Ever” video: “And they didn’t send a squad to his house to taser him?”

Louderback hopes that the Digg community will tune in to see if their comments are singled out.

The show also plans to interview the filmmakers to discover the motivations and methods behind their video work. We want to ask the “Will it Blend” guy why he keeps sticking things in the blender, said Louderback.

Louderback equates the current state of online videos with the birth of cinema. First cameramen were just filming people on walking on the street, he said. Then someone got the idea to make The Great Train Robbery. “Any new media goes from spectacle to story. Right now we’re in the spectacle stage,” said Louderback.

Despite the often inane nature of user-generated video content, “the audience for…internet video sites has risen sharply over the past year,” according to a January 2008 report from the Pew Internet Project. “Nearly half of online adults now say they have visited such sites.”

Venture backed by Greylock, Revision3 was launched in 2005 by David Prager and Digg founders Kevin Rose and Jay Adelson. According to Louderback, the site delivers 4 million videos per month across all its programming. Given the popularity of Digg’s video section, as well as user-generated content in general, Louderback expects The Digg Reel to be “very, very popular…It’s a fun watch with a built in audience from Digg.”

Future episodes will become available every Wednesday at 4 p.m. eastern time.

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