Don’t have time to scroll through
the thousands of video clips on Digg to find the week’s cutest kitten video or a
presidential candidate’s latest political gaffe? The folks over at Revision3,
the online TV network that produces the popular Diggnation, Tekzilla, and
The Totally Rad Show, feel your pain.
Thursday the site debuted The Digg Reel,
a new video roundup program that takes the work out of finding the best clips.
“Thousands and thousands of videos
are posted every day and 99 percent are terrible,” said Jim Louderback, CEO of
Revision3. “It takes too much time to go through even that 1 percent.”
Hosted by Tekzilla cohost Jessica Corbin, the 10-15 minute show will feature
7-10 of the most dugg videos from Digg each week. The preview episode ranged
from the intellectually stimulating “Absolutely Brilliant
Explanation of the Workings of the Mind” to the appropriately titled “Dumbest Cop Ever,” in which
a police officer phones 911 out of fear that he and his wife have died from a
marijuana overdose.
Corbin also highlights insightful
viewer comments like Digg member greendalek’s response to the “Dumbest Cop
Ever” video: “And they didn’t send a squad to his house to taser him?”
Louderback hopes that the Digg
community will tune in to see if their comments are singled out.
The show also plans to interview the
filmmakers to discover the motivations and methods behind their video work. We
want to ask the “Will it Blend” guy why he keeps sticking things in the
blender, said Louderback.
Louderback equates the current
state of online videos with the birth of cinema. First cameramen were just
filming people on walking on the street, he said. Then someone got the idea to
make The Great Train Robbery. “Any
new media goes from spectacle to story. Right now we’re in the spectacle
stage,” said Louderback.
Despite the often inane nature of
user-generated video content, “the audience for…internet video sites has risen
sharply over the past year,” according to a January 2008 report from the Pew Internet
Project. “Nearly half of online adults now say they have visited such
sites.”
Venture backed by Greylock,
Revision3 was launched in 2005 by David Prager and Digg founders Kevin Rose and
Jay Adelson. According to Louderback, the site delivers 4 million videos per
month across all its programming. Given the popularity of Digg’s video section,
as well as user-generated content in general, Louderback expects The Digg Reel to be “very, very popular…It’s a fun
watch with a built in audience from Digg.”
Future episodes will become
available every Wednesday at 4 p.m. eastern time.