Social-networking giant MySpace on Tuesday said it inked a deal with Zazzle, a do-it-yourself merchandising startup that plans to allow the 6 million bands on MySpace to sell custom tchochkes to the public.

The marriage of music and custom-branded knickknacks is hardly new, but the deal reduces what would normally be a multi-step process to a point-and-click exercise, which both firms hope will generate significant revenue.

Palo Alto, California-based Zazzle, which has taken $16 million in funding, allows anyone to upload designs, which Zazzle can then print on hundreds of products including T-shirts, hats, and coffee mugs.

Zazzle, which attracted Google backers John Doerr and Ram Shriram, uses printing processes that allow it to take an uploaded design and ship products imprinted with that design in 24 hours.

 "Instant-manufacturing capability, where we can have the design on a t-shirt or poster within minutes, is really our secret sauce,” said Jim Heckman, chief strategy officer, Zazzle.

Musicians on MySpace will be able to create products and sell merchandise by placing Zazzle widgets on their MySpace profile, on band web sites, fan sites, blogs, and in Zazzle’s galleries.

“The bands can also create their own pricing model, and since we don’t outsource the manufacturing, there are no middle men,” said Mr. Heckman. MySpace and Zazzle did not offer details on their revenue-sharing arrangement.