Real Networks, the Seattle-based media distribution company, has introduced a software program that will let users easily copy DVDs, widening the ability of computer users to make duplicates of films and other video content.
The program, called RealDVD, will let users of Windows-based PCs make a digital copy of any DVD to their hard drive, including any artwork or extras on the disk. "It is a compelling and very responsible product that gives consumers a way to do something they have always wanted  to do," Robert Glaser, the CEO of RealNetworks, told the New York Times.
The new $29.99 software is a direct challenge to a film industry that has zealously protected its product with technology - and lawsuits. Fearing the music industry's decline after the introduction of Napster, the film industry and consumer electronics makers introduced protection schemes to prevent unauthorized copies. Sales of DVDs now amount to around $16 billion a year globally.
Illegal programs to copy DVDs have long been available on the Web but this is the first from a well-known industry player. Mr. Glaser argues that the laws against copying have been weakened enough to allow room for RealDVD. However studio executives, pointing to a recent suit the studios lost involving a Silicon Valley startup called Kaleidescape, say a reversal could open RealNetworks to a lawsuit.
The software will allow the user to make just one copy that can be only played on the PC used to make it.  That copy can be transferred to five other PCs, but each will require a $20 copy of RealDVD to play back the film. In a press release, the company said the average DVD will take 4 to 8 gigabytes of storage space and 10 to 40 minutes to copy.
RealNetworks will sell the software on its own Real.com site and at Amazon.com.