Topic - video advertising

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Media, Internet

YuMe Launches New Video Ad Formats

Startup introduces series of customizable and interactive ad formats to help advertisers move beyond standard "pre-roll" video spots.
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Media, Internet

SpotXchange Gets comScore Metrics

comScore to provide third-party audits for videos and video ads.
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Media, Internet

The Web-Video Ad Puzzle

With venture capital money pouring in, companies large and small are developing technologies they hope will lure brand name advertizers to the unruly online-video advertising market.
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Media, Internet, Finance

Video Ad Gold Rush Continues

Startup adap.tv lands $10 million Series A

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Internet

D.I.Y. Ads

Companies increasingly turn to consumer-generated videos to push products - but only with great care.
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Media, Internet

Online Video Ads Surging

A report says video advertising on the Net will hit $1 billion by 2008.