New ad formats cause dramatic lowering of social site’s ad traffic count, so comScore says it will upgrade to include ‘engagement’ ads.
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Internet search company uses acquired technology to tap into a universe of web sites well beyond its own with an ad management mechanism.
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Jazzes it up with snazzy interactive features like automatic audio tracks
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VCs pumped a record $1.34B into Web 2.0 companies last year, but the rate of funding growth has declined and the prospects for exiting look weak.
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TargetSpot looks to expand its ad network and attract businesses with free and easy tools for creating radio ads.
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Startup's do-it-yourself" business model aims to capitalize on the growing popularity of online video.
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A small group of “heavy clickers” is distorting the perceived success of advertising campaigns.
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The online ad rep firm will soon open two new offices abroad and release out a new video platform.
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From news on celebrity women to online games, Break Media says it web sites can put advertisers in front of a hard-to-reach demographic.
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A survey finds that people click away when confronted by an in-stream video ad.
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Credit Suisse analyst says that Google will eventually become the "de facto operating system" for advertisers, sending shares nearly 4 percent higher in trading.
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Search king reports net income of $1.07 billion on revenue of $4.23 billion, beating analyst expectations.
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News Corp. unit acquires Strategic Data to make more money on online ads on MySpace.
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Companies increasingly turn to consumer-generated videos to push products - but only with great care.
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Condé Nast pays $25 million to put Wired News into same family as Wired magazine.
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Going back to its freewheeling early days, music service offers five free listens of songs.
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Company will attempt to capture the flow of ad dollars shifting from TV to the web.
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Online ad firm sells stake to VC firm.
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Search giant is hit by friendly fire for second time this week as it mistakenly publishes outdated financial projections.
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Web analytics vendor warns a fifth of pay-per-click activity may be fraudulent.
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