Budcat to develop new Guitar Hero game; Massive goes to Ubisoft.
|
Looking for a quick flip? Think again.
|
Company announces deals with IGA and Massive for in-game advertisements.
|
In-game ad firm will deliver audio, video, and billboard advertising.
|
Microsoft’s in-game ad specialist helps Toyota reach gamers.
|
In-game ad specialist completes first round with help from Intel Capital.
|
At a conference, talk centers on growing a nascent market.
|
Firm which generates ads on cell phones finds itself on Redmond’s acquisition list.
|
The CEO of in-game ad specialist IGA Worldwide discusses Microsoft’s Massive deal.
|
Redmond buys video game ad startup Massive as part of its online ad play.
|
In-game advertising is increasingly moving to PCs, cell phones, and the web.
|
Microsoft plans to acquire Massive, a startup that inserts ads into online games.
|
Company bets on ads inserted into video games as the next big thing.
|
Double Fusion raises $10 million to bring its dynamic video game ads to more games.
|
Dynamic ads may rescue gaming, if gamers don’t revolt.
|
Massive, the video game marketing startup, signs up big-name game titles and lucrative advertisers.
|
Did you see the ad for Star Wars Episode III on the billboard by the racetrack in your video game? It's part of a new push by advertisers and game publishers to measure – and squeeze more money out of – players.
|
Science Applications International Corp.
|
Pressured by competition, Exodus finally agreed to buy rival Global Center for $6.5 billion in the hopes of creating a Web-hosting powerhouse.
|