Portal firm, bent on boosting its business on the sluggish mobile web, engages basketball fans in the sport's annual hoops orgy.
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CBSSports.com opens college basketball tournament to other web sites as event continues to attract young, college educated males and big-name advertisers.
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TV network takes March Madness right to Google’s turf with user video campaign.
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From ‘March Madness’ to ‘Greek to Chic,’ network offers original Net programming.
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Company will attempt to capture the flow of ad dollars shifting from TV to the web.
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Network will test sports fans’ willingness to pay for condensed iTunes versions of March Madness games they can see for free online.
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CBS SportsLine drops its hefty subcription fee, and expects an order of magnitude more visitors for NCAA hoops.
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