Topic - in-game advertising

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Media, Internet

Google, YouTube Target Games

Announcing AdSense for games, Google is looking to capitalize on the massive gaming market.
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Media, Internet

Double Fusion Rolls Out New Ad Technology

Double Fusion, a private company that connects advertisers and video game publishers, rolls out new technology to allow advertisers to mount last-minute ad campaigns in games the same way they use spot TV ads.
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Finance

FastStats: Wireless Sales Soar

Phone market to hit $250 billion by 2011; players tolerant of in-game advertising; hard drive industry breaks records.