Softdrink maker migrates from its own virtual world to plant flag on site as brands seek to add fizz, find new digital audiences.
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The search king is experimenting again with ads for Google Video.
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At a cleantech conference, GE, Coca-Cola, others say water may be the next big thing.
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Trading bottle caps for cash, the soft-drink maker plans to push its Sprite brand on teens with help from the Internet.
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