Topic - behavioral

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Media, Internet, Finance

NebuAd Hits $20M Round

Online advertising startup partners with ISPs to provide deeper level of targeting for advertisers.
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Media, Internet

Yahoo Buys BlueLithium for $300M

Internet giant agrees to buy fifth-largest ad network, a move that will help Yahoo sell advertising across a greater number of sites.
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Internet

Exponential Ad Targeting

Parent company of Tribal Fusion launches Dynamic Ads that target individual users in a bid to compete with Yahoo and others.
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Media, Internet

AOL Bets on Good Behavior

Internet giant agrees to buy behavioral advertising firm Tacoda.

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Internet

Yahoo Launches New Behavioral Ads

Internet giant’s SmartAds move in on hot area of other companies such as TACODA and Revenue Science.