Web analytics firm Omniture agrees to acquire web optimization company Offermatica for $65 million in stock and cash.
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Indian business process outsourcing firm gets analytics ability with acquisition.
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Sales talk analyzer software aims to close the deal.
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Startup 3VR Security raises its third round of funding.
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Newly launched Genius makes on-demand analytics software for salespeople available.
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Oracle’s ‘open’ business intelligence strategy could be harmful for large software vendors such as SAP and Microsoft.
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While software as a service and open source gain more traction in 2006, large software companies will have to adapt and change.
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As its stock price flirts with $400, the search giant scraps the fee for its analytics product.
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