Topic - advertising.com

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Media, Communications, Internet

CBS Scores With Sports Ad Network

Buoyed by its online success in college basketball, CBS Sports widens its ad revenue stream by dumping third-party ad networks and taking it in house.
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Media, Internet

AOL Buys Broadband Ad Firm

The portal buying Lightningcast reflects an effort to adjust to growing broadband use.
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Security, Communications, Internet, Finance

IPO Watch: Long hot summer

With bankers planning to price 20 IPOs, the market won’t have much time for R&R. Plus: June’s best offerings.