Topic - ad networks

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Media, Internet

Yahoo Buys BlueLithium for $300M

Internet giant agrees to buy fifth-largest ad network, a move that will help Yahoo sell advertising across a greater number of sites.
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Internet

Exponential Ad Targeting

Parent company of Tribal Fusion launches Dynamic Ads that target individual users in a bid to compete with Yahoo and others.
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Media, Internet, Finance

Microsoft Buys Ad ‘Stock Market’

Acquires AdECN, a self-described stock market for buyers and sellers of Web advertising.