Widget factory RockYou scores $17 million in a third round of funding to expand its business in Asia.
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PlayFirst's ability to separate young female gamers from their pocket cash makes the casual-gaming startup attractive to investors.
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Friendster follows Facebook's lead and opens its network to third-party developers, announcing the launch of the social site's own developer program and directory of more than 180 applications.
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New
marketing association aims to standardize widget industry.
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Developers express hope and trepidation that social network giant may open site to third-party widgets.
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Steve Case and Ted Leonsis contribute to $5.5-million investment in syndicator Clearspring.
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