Buoyed by its online success in college basketball, CBS Sports widens its ad revenue stream by dumping third-party ad networks and taking it in house.
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Portal firm, bent on boosting its business on the sluggish mobile web, engages basketball fans in the sport's annual hoops orgy.
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TV network takes March Madness right to Google’s turf with user video campaign.
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From ‘March Madness’ to ‘Greek to Chic,’ network offers original Net programming.
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Company will attempt to capture the flow of ad dollars shifting from TV to the web.
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Sony set to continue video game dominance; March Madness continues online; Broadband users get most news online.
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March Madness smashes the old online sports scores for capacity and stability.
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From Brandy to ESPN, the entertainment and video game worlds are colliding.
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