GSMA says it found a way to measure mobile users’ browsing behavior that should satisfy skeptical advertisers.
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Deal could lend the mobile advertising market a little urban appeal and open up some of those tight ad budgets.
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Analysts' market forecasts have varied wildly, but mobile ad specialist AdMob says there is a real mobile ad market generating money and results.
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Company says proprietary ad distribution systems create obstacles in the market and issues call for openness.
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Online ad firm links with AdMob and Millennial Media and lends flexibility to fragmented mobile ad market.
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Despite early technical and acceptance problems, VCs tantalized by the market's potential continue to back mobile advertising startups.
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Mobile advertising upstart gets funding for technology that promises to dish up personalized ads to cell phones.
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Mobile ad facilitator is latest startup to tap into growing investor interest in the emerging wireless advertising market.
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Mobile ad startup will target “millennials,” the 76 million people born between 1977 and 1995.
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