The software giant could beat out Google to land the biggest mobile search prize, report says.
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White label service used by AT&T offers alternative to Google hegemony; AllianceBernstein leads round.
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Mobile ad facilitator is latest startup to tap into growing investor interest in the emerging wireless advertising market.
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Dealflow: Packet Design gets $7.5M; SiCortext grabs $21M.
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Carriers, wireless startups, media outfits attend conclave, wanting consumers to embrace mobile entertainment.
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