Deal offers Loopt a wider mobile friend-finder market and a flat licensing fee that should lower the cost of the service.
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Analysts' market forecasts have varied wildly, but mobile ad specialist AdMob says there is a real mobile ad market generating money and results.
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Outside of two GPS navigation apps, location-based services have been a bust. Consumer privacy concerns have stalled the market, but can user education or the App Store revive it?
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Company says proprietary ad distribution systems create obstacles in the market and issues call for openness.
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Online ad firm links with AdMob and Millennial Media and lends flexibility to fragmented mobile ad market.
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