Portal takes on Google and Yahoo, claiming its cell phone search technology speeds access to information.
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Redmond giant teams with Ingenio on pay-per-call cell phone search ads.
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Ether service lets people talk by phone to bloggers and experts for a fee.
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Years ago, the co-founder guessed how well the telephone and Internet marriage would work. But even he’s surprised by its success.
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But pay-per-call rivals say they’ve already made claims on ways to send web users to advertisers via phone lines.
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Online ad firm Ingenio inks deal with search outfit InfoSpace to broaden reach of this next wave in Internet ads.
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A new report from research firm Kelsey Group suggests that pay-per-call online advertising could one day rival widely used pay-per-click.
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New model serves advertisers dissatisfied with pay-per-click.
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