New ad formats cause dramatic lowering of social site’s ad traffic count, so comScore says it will upgrade to include ‘engagement’ ads.
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Facebook this week agreed to give U.K. advertisers more control over their ads, but it was not clear whether several large companies would reconsider their decision to pull their ads from social network sites.
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Report shows Internet advertising hits record $16.8 billion.
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Latest industry survey shows online advertising growing at record rate.
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Google, Yahoo, Microsoft team up with IAB to fight click fraud.
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Portal provider joins its former ad client Microsoft in partnering with big-bucks marketers.
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As the romance between marketing and the web blossoms, Microsoft tightens its embrace.
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In-game advertising is increasingly moving to PCs, cell phones, and the web.
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New media advertising hits all-time high as traditional media pays the price.
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