Time Warner unit, in need of Harry Potter magic, pursues 'Platform A' advertising strategy with acquisition of venture-backed firm.
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Piracy cited as main decision not to turn Hogwarts series into electronic downloads.
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Pre-orders for last installment in Hogwarts saga five times higher than for previous book.
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Apple’s digital music player is the most searched item on the Internet, topping the Xbox 360 and Harry Potter.
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E-tailer’s shares tumble after the company posts lower earnings and a disappointing fourth-quarter forecast.
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Hoping to match the success of Harry Potter books, Electronic Arts plans to launch a new installment of the video game in November.
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