Professional video gaming gets a $7.5 million boost to expand its reach.
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2007 will be a tough act to follow, but quite a few games are poised to hit store shelves in the next couple months for Microsoft's Xbox 360, Nintendo's Wii, and Sony's PlayStation 3.
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Software beast's CEO says he sees "tremendous opportunities" for the company to post strong growth after a positive showing this year for its Windows Vista operating system and "Halo 3" video game.
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Software beast's CEO says he sees "tremendous opportunities" for the company to post strong growth after a positive showing this year for its Windows Vista operating system and "Halo 3" video game.
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The software beast’s entertainment and devices group, its fastest-growing unit, turned a profit Thursday thanks in part to its gaming success. Its popular game title Halo 3 is even driving Xbox 360 sales, giving Microsoft its own “Halo effect.”
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The software beast lifts its full-year guidance and posts a 23 percent rise in profit, topping investor expectations on strong demand for Windows Vista and "Halo 3." Shares rocket 11 percent.
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Software beast says the latest in its super popular game franchise hauled in $300 million in its first week of sales, underscoring the growing importance of new revenue areas for the aging software empire. See also: Microsoft’s Endgame
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The software beast has already won the faith of hardcore gamers who sink endless hours into killing each other on “Halo 3.” But can it attract the casual gamer crowd?
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Video game aficionados lined up before dawn Monday for the midnight release of "Halo 3," the shooter game Microsoft hopes will widen its lead over Sony in the battle for industry dominance.
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Microsoft wants video gamers to "finish the fight" when the last chapter of its "Halo" trilogy arrives next week, but a carefully crafted merchandising strategy will make sure Master Chief lives on for years to come.
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Microsoft game console hits stores next week but analysts worry about lack of a blockbuster title.
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