PlayFirst's ability to separate young female gamers from their pocket cash makes the casual-gaming startup attractive to investors.
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Microsoft will sell core version without hard drive or accessories to gain market from Sony.
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Multiverse seeks to help independent game developers cut costs of creating online games like World of Warcraft.
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Video game publisher will sell music from its popular titles to iTunes and other Net sites.
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Holiday sales of Microsoft’s game system may be less than expected, analyst says.
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