Softdrink maker migrates from its own virtual world to plant flag on site as brands seek to add fizz, find new digital audiences.
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Media giant announces T-Works, a social network and virtual world for lovers of Wascally Wabbits.
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Passenger, which creates branded social networking platforms for companies that want to interact with and observe their customers, announced Series B funding round Tuesday.
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Dell, Yahoo, and others seek to curb domain name cybersquatting.
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Companies increasingly turn to consumer-generated videos to push products - but only with great care.
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Marketers see gold in online video as boutique sites promote video contests.
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In-game advertising is increasingly moving to PCs, cell phones, and the web.
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Microsoft plans to acquire Massive, a startup that inserts ads into online games.
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For water treatment companies like Novazone, being ubiquitous can be a bad thing.
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At a cleantech conference, GE, Coca-Cola, others say water may be the next big thing.
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ePrize may go acquisition hunting.
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The search king rivals Coca-Cola in market capitalization.
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Brand-name companies have caught on to the interactive power of mobile phone marketing. Is it a new advertising medium, or just glorified spam?
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