Acquisition of parent Activeweave comes as competition simmers among companies that offer advertisers online metrics tools.
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Rival of BuzzLogic, Nielsen BuzzMetrics helps brands monitor the conversation on blogs, Flickr, YouTube, Facebook.
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There is a fortune to be made in mining the ‘buzzosphere.’ And companies pay close attention to what consumers say online.
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The search engine’s hire of search celebrity shows it’s thinking long term and tapping into new sources for ideas.
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The online retailer is testing a paid ads program in its affiliate network that could resemble Google’s own ad program.
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Ratings firm teams with MovieTickets.com to learn why audiences choose particular films.
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