Internet search company uses acquired technology to tap into a universe of web sites well beyond its own with an ad management mechanism.
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Internet giant agrees to buy fifth-largest ad network, a move that will help Yahoo sell advertising across a greater number of sites.
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Internet giant strikes deal to acquire BlueLithium, the fifth-largest U.S. advertising network, in the latest move to consolidate the behavioral ad targeting market.
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Internet
giant agrees to buy behavioral advertising firm Tacoda.
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