Mobile advertising startup Apptera closes a $10.5 million funding round led by Alloy Ventures, Lightspeed Venture Partners, and Walden International.
|
Former speech recognition company Apptera on Wednesday launched voice ads matched to eBay’s mobile auction notices, a move that brings the technical advances and efficiencies of Internet advertising to wireless services.
|
Startup plans to turn those long pauses in commercial phone calls into gold, with ad exchange.
|